The 6 Best Real Estate Referral Networks (2024 Updated!)

Why are real estate networks important?

If you're a real estate agent, you probably want to get referrals from buyers and sellers. Several platforms can offer you these referrals to improve your business and its profits.

Many of them don't accept new clients, so if you're looking for leads quickly, you should check out our ultimate guide to lead generation companies.

This guide will recommend some platforms that you should consider building your client network, and attract more real estate referrals using top-notch networks.

Best Overall Realtor Referral Network: Sold.com

Top features: Matches clients with the best agent for their situation

Sold.com is a platform that specializes in helping buyers and sellers through the real estate transaction process. Here’s a summary of how they operate:

The services Sold.com provides to clients includes matching them with the best agent for their situation.

If you demonstrate that you are effective in providing excellent customer service and closing deals, the platform will send more referrals your way.

How an agent appears on the Sold.com report depends on their individual performance history which is taken directly from MLS data, consumer reviews and the agents’ history working with Sold.com referrals.

Best Pay at Closing Leads System: Cloud

Top Features: Ad spend only, top quality leads

Cloud is a pay at closing referral based lead generation service.

They are a great option for brokers and teams, but can help solo agents too! With their in house lead generation team and low service fee at closing.

Cloud goes beyond with their PPC leads, using a proprietary system to get you better quality leads, going above just getting the name and email.

They have invested millions of dollars in A/B tests to help them effectively create, manage, and optimize Facebook and Google Ads under your personal brand, including a full suite CRM with built-in call, text, and email.

Cloud does require an advertising budget, with a minimum of spend, but there is no upfront cost.

This helps make sure 100% of your money goes to lead generation. In addition to lead generation, they offer ISA services for a small percentage of the commission at close, which is highly competitive to other providers.

You also get to maintain ownership of all your leads.

Best Real Estate Referral Company for Part-Time Agents: OpCity

Top Features: Receive qualified leads with no payment upfront

OpCity helps agents generate leads by offering lead generation tools. They claim to have helped thousands of agents generate 1.2 million leads last year alone. This is what they have to offer:

Lead Generation Software: OpCity offers lead generation software that provides done-for-you lead generation. It includes:

• Buyer and seller lead generation

• 40 landing page templates proven to convert

• CRM and marketing tools

• Complete setup

Automated Follow Up: The platform offers automated follow-ups that get conversations started. They come in the form of:

• Emails and texts

• 2- way messaging

• Optional stealth voicemails

• Automated CloudCMA reports and market snapshot reports

• CRM integration

• Preset follow-up funnels

OpCity promises 5 times the return of investment on direct mail.

Other Benefits: The service claims to have great customer service and tools that help you grow your career. These include:

• Onboarding calls

• Support calls without a wait

• Daily training classes

• Lead conversion webinars

OpCity offers three packages for agents as follows.

• Lite: This package is recommended for new agents looking for leads and simple CRM

• Professional: The Professional Pack offers more features and is ideal for agents looking to grow their business.

• Advanced: Advanced offers even more features and is perfect for agents who are ready to take their business to the next level.

Best Realtor Referral Program for Experienced Agents: ZillowFlex

Top Features: Connects high performing agents with buyers and sellers

ZillowFlex is a program offered by Zillow Premier Agent. Here’s a summary of its features.

Connections with No Upfront Costs: Flex provides agents with leads from Zillow Premier Agent with no upfront costs.

If the relationship moves forward, the agent will work with the client towards closing, providing Flex with updates along the way. Once the closing occurs, the agent will pay Zillow a commission out of what they earn.

Agents who do well with the program will receive more connections.

How it Works: ZillowFlex works by reaching out to a lead and confirming they are ready to work with an agent. If the client confirms, a rep sets up a live phone call between the agent and the client.

The rep validates the connection based on the success of the phone call.

Maximizing the Flex Service: To get the most out of the ZillowFlex service, you should actively engage with the Zillow Premier Agent app at least once a week.

The more activity you show, the better. Responding quickly to client inquiries will also be helpful.

How Does ZillowFlex Differ from Zillow Premier Agent? Flex is similar to Zillow Premier Agent but unlike ZPA, no upfront fees are required.

Best New Facebook Referral Group: Real Estate Referrals

Top Features: Free to join, great way to get referrals and advice from successful agents around the country

Based on feedback from realtors who visit our site, we have created a brand-new referral network group on Facebook.

The group is a private community of real estate professionals from around the country who are committed to supporting each other’s businesses by referring clients.

If you have a client who is moving to an area you’re not licensed in, you use the group to find a realtor in their area who can help.

One of the best things about the Facebook group is that it’s not just about referrals. It’s also a great place to learn about real estate lead generation.

The members are very active and share their expertise on various topics, including marketing strategies, social media, and networking.

You’ll find valuable resources, tips, and advice that you can apply to your own business.

When you join, don’t be shy! Please introduce yourself & share a question or strategy you’re using to grow your business.

Which real estate agent referral network is best?

Each of these platforms offers different referral strategies and that will be an important element when considering which one is best for you.

But if you're starting your business or need comprehensive advice and looking for a more traditional lead generation platform, with a comprehensive and flexible approach, Connekter stands out from the competition.

Connekter.com is an easy-to-use site that brings together real estate lead generation specialists.

It has an integration profile, to do this it takes into account details related to CRM systems, direct access to the service, uses automatic tools and manual verification to ensure that you get the best leads.

The next paragraph explains how it works.

Go to Website: Connekter begins by creating a personalized advertising campaign to attract visitors who want to buy or sell a home.

You then pre-qualify them through a series of questions to make sure they're ready to speak with an agent.

Finally, it sends you the potential client in real time so you can follow up immediately. It also sends the lead to your CRM so you can keep track of all your leads in one place.

Joining Connekter.com is easy. You just need to access the site, create an account on the platform, for which you must fill out a text box with your email and follow the rest of the steps.

After that, you will be able to use all the services of the platform.

A lead generation platform can be very effective in helping agents improve the digital infrastructure of their business. Now that you know the best ones out there, you can choose the one that suits you best. What will be your preferred choice?