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Best Free Real Estate Lead Generation Sites with No Upfront Cost
A review about some of the best Real Estate Lead Generation Sites with No Upfront Cost
Gavin Walton
February 28, 2024
What is real estate?
Real estate is all property that cannot be moved from one place to another without losing quality or altering its nature.
Do you want to grow your real estate business and increase your income? You will need leads!
So if your goal is to get a handful of clients, you should consider investing in real estate leads – it's a lot cheaper! But if your heart is set on no-cost leads, you're probably looking for a real estate referral network.
What are lead and leads generation?
Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer.
Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.
Leads refer to any individual that has exhibited buying behavior and might include:
referrals from past clients
attendees of open houses where networking is prevalent
online prospects that indicate interest on social media
listing sites like Craigslist
Why do you need to Lead Generation?
When someone shows an organic interest in your business, the transition from stranger to customer is much more natural.
You enhance this transition through inbound marketing.
Inbound marketing is a methodology to attract loyal customers to your business by aligning with your target audience's needs.
Creating tailored marketing experiences through valuable content is the core of an inbound marketing strategy that helps you drive customer engagement and growth.
Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you’ve attracted an audience and are ready to convert those visitors into leads for your sales team.
Top Free Real Estate Lead Generation Sites
1- Zillow Flex
Zillow is an incredible site and a powerful tool for navigating the real estate market. For agents and brokers, it can also be leveraged to produce equally incredible results.
Zillow offers a program called Zillow Flex, which uses a smart algorithm to match agents with buyers based on a number of factors.
Pro: | Cons: |
|---|---|
Zillow Flex does not accept payments unless a deal is closed. That keeps them incentivized to provide high-quality free real estate leads that are more likely to convert. | Once the deal closes, Zillow will also benefit from a 35% referral fee. |
Not all agents are immediately eligible to participate in the program. |
2- Realtor
realtor.com is a real estate giant that uses a product called “ReadyConnect Concierge”. It provides real estate agents with prescreened, viable leads that are ready to be engaged. Just like the others, there’s no upfront costs attached.
realtor.com contacts leads via phone and screens them to determine important information like their price point, buyer intent, and location, among other things.
Then identifies the best-qualified agents based on a variety of metrics to match leads with agents. The agent and client connect over the phone.
Pro: | Cons: |
|---|---|
This service is effective and quick. Top-rated agents get rapid access to leads in their area, and the best is, they are all geared to increase conversions. | realtor.com does not disclose what the referral fee is until the sale is complete. |
The fees can vary based on a variety of factors. |
3- Connekter
It may not be as well known as some, but they are growing fast in the marketplace thanks to their ability to match transaction-ready clients to top-performing agents in the area.
They create a personalized advertising campaign to attract visitors who want to buy or sell a home.
Then they pre-qualify them through a series of questions to make sure they're ready to speak with an agent. They send the lead in real time so you can follow up immediately, and they send the lead to your CRM so you can track all your leads in one place.
Pro: | Cons: |
|---|---|
Automated tools, and manual verification to ensure you get the best leads | Not prominent in all locations |
Integrated with CRM | |
Target Specific Areas |
4- Redfin
Redfin is a solid platform with years of experience and, like Zillow, offers a referral program with quality leads for top-performing agents to the tune of a 30% fee after the deal closes.
Pro: | Cons: |
|---|---|
They are more lenient in deciding who is eligible to partake in their program | The parameters are ambiguous, and newer agents should be eligible to participate with minimal sales under their belt. |
5-GreezlyLeads /
GrizzlyLeads supports more integrations than any other lead gen platform, so you can connect the CRMs you use effortlessly.
Their ad catalog is already tested and ensures new leads for your business, and their marketing team is responsible for optimizing them to achieve the best results.
The GrizzlyLeads ad experts place ads on places like Facebook and Google offering something your leads want—usually an offer for a free home valuation (for sellers) or a specialized list of homes for sale (for buyers).
Pro: | Cons: |
|---|---|
AI helps you increase your lead conversion rate | Learning curve for some of the features |
Powerful & flexible lead gen |
Should we take the free route?
Agents should use different routes and lead generation strategies to determine what works best for them.
They may choose to use some lead generation companies, including those that you pay at closing along with ones you pay upfront, to get leads from various sources.
We recommend that all agents try different strategies to determine what brings in results.
Without a steady influx of fresh leads, your real estate business is sure to stagnate and revenue will fall flat.
To ensure your bottom line stays healthy, consider using the best real estate lead generation companies with no upfront costs to maximize conversions and maximize results.