What is a CRM in real estate?

CRM stands for Customer Relationship Management. In the context of real estate, it refers to software or systems that help agents and brokers manage their interactions with clients, leads, and transactions.

Real estate agents are known to use real estate CRMs to generate leads and stay in touch with buyers and sellers. Choosing the right one can be difficult. 

A solid CRM can serve as your company's personal assistant, helping you stay in touch with your potential real estate clients, plus a wealth of data to make more informed business decisions.

To select the ideal CRM, we take into account the features they offer, the prices and the reviews from the real estate agents themselves. 

These are the best real estate CRMs that have proven to be useful in growing your business.

The Best CRMs for Real Estate

Best Full-Service Realtor CRM (includes website, idx, leads, and more): CINC

Top Features: Marketing automation, team management tools, lead scoring, forecasting & reporting capabilities

CINC’s CRM offers performance, simplicity and convenience. It’s loaded with automated tools to save you time, including high-performing text & email campaigns. 

Its smooth integration with CINC’s lead generation, websites, and add-on features truly make it a full-service CRM.

Best Real Estate CRM for Single Agent and Most Flexible Real Estate CRM: Real Geeks

Top Features: Real-time lead activity monitoring, email and SMS notifications, agent routing available

Real Geeks’ CRM has all the tools you need in a simple interface, making it easy for single agents to succeed. 

Their dashboard includes email drip funnels, mass marketing tools, and even built in texting to push notifications and listings to interested buyers.

Have a new listing that your client may want to see? The CRM will allow you to easily send videos and photos directly to your contacts. 

The amount of customization Real Geeks offers you gives you the flexibility to truly tailor everything exactly how you want it. 

Best Real Estate CRM on a Budget: Wise Agent

Top Features: Direct integration with Skyslope and Dotloop, easy to use dashboard

Wise Agent is a CRM platform with features to manage an agent’s business from beginning to end. 

You will be able to create systems, campaigns, and processes to manage a customer at every point in their conversion journey. 

While Wise Agent is a very budget friendly option, keep in mind that can often mean you won’t get as robust of features.  

Real Estate CRM Honorable Mentions

GoHighLevel

Top Features: Comes with unlimited funnels, visitors, and pages even on their cheapest plan

GoHighLevel offers you everything you need in one spot. You can capture leads with their unique landing pages, surveys, forms, calendars, inbound phone systems, etc. 

Messaging leads in their CRM is a breeze with forced calls, SMS, emails, automatic voicemail, and Facebook Messenger.

The campaigns are easy to set up, and you can respond seamlessly to leads in multiple channels. I love the built-in tools they offer. 

They let you collect payments, schedule appointments, and track analytics without having to integrate with other software.

Salesmate

Top Features: Automated follow-ups via text message & email, handy mobile CRM

Salesmate is a flexible CRM that is used in many different verticals, but have spent a lot of time researching and working with agents like you to understand the pain points day to day, and create a sales playbook that works perfectly for real estate agents and brokerages. 

They offer built-in call and text, a power dialer, auto call recording and more to help you reach more potential clients. 

Selecting the right CRM is an essential element to grow your business. Here we have left you a list of the best. It is important to pay attention to its characteristics to make sure it is the ideal one according to your interests.

Do you already know which one is best for you?