Best Real Estate Website Builders (2024 Updated!)

Why are real estate websites important?

In lead generation, real estate website builders offer different features and pricing structures for real estate agents.

Generally, the first thing clients check when doing research is the internet, which means your real estate website is a great opportunity to make a good impression on your clients.

The great thing about all of this is that you don't have to be a tech wizard to create the best real estate website in your area.

Using the right tools can make it easier. We've spent a lot of time comparing and ranking the best real estate website builders based on a comprehensive look at features, integrations, functionality, IDX, and pricing.

These are the best real estate website builders you can use to build your brand.

Best Real Estate Website Builders for 2024

Best Overall Real Estate Website Builder: Ylopo

Top Features: AI Enhanced IDX and lead nurture systems

Ylopo is a real estate marketing platform that provides branded websites, nurturing tools, dynamic ads, and campaign management to help Teams excel at every turn.

Ylopo helps agents create branded search websites with customizable landing pages featuring your brand and listings. It makes customization easy, and every website is totally mobile-friendly.

In addition, they offer home search IDX and are AI-enhanced, including a sms chatbot, making them excellent at lead capture.

Their AI-driven lead nurturing systems learn from user behavior and send personalized communications to each lead, helping better engage them.

Plus, Ylopo’s IDX integrates with any MLS, helping it stand out amongst its competitors.

Another aspect that we liked about Ylopo’s website offerings during our testing is their integrated lead system.

It is a mass lead import, able to import leads from practically any source.

While they may not be a one-stop shop offering the all-in-one CRM-Marketing, don’t let that deter you.

Ylopo has used this to its advantage by using that manpower to help improve existing products and launch 2–3 products in half the time of their one-stop competitors.

For example, they have fine-tuned their dynamic ads which bring you more buyers, especially highly motivated ones, hence why they get the buyer leads award with us.

What differentiates Ylopo from other website builders: The full-service plan includes a branded IDX website, Facebook ads, and a transparent, control-based experience with Mission Control.

It’s definitely worth the investment if you have a strong follow-up strategy for the leads you will generate.

Other features: Easy navigation, fast load times, mobile responsive.

Best for: Teams & brokers, agents with a large budget.

2nd Best Overall Real Estate Website Builder: Real Geeks

Top Features: A comprehensive solution to lead generation

Why I chose it as the 2nd best overall real estate website builder: If you’re looking for an all-in-one solution to maximize your presence online, Real Geeks has you covered.

Real Geeks is an end-to-end lead generation solution that offers an IDX website, a CRM, and paid lead solutions.

They have you completely covered, which is why they earn our second-best overall website builder for real estate.

One of their greatest features we found during testing is their high-converting IDX websites with forced registration.

The sites are fully customizable and offer a blogging tool and calls to action (CTAs). They’re always rolling out new features and have tons of templates to choose from, which is great for solo agents.

And, visitors can easily search for listings and locate them with their dynamic map functions.

Some other features their website builder includes are A/B testing for landing pages, automatic MLS updates every 15 minutes, and SEO tools.

Real Geeks websites have tremendous SEO ranking possibilities.

They also have a solid CRM that works in tandem with your custom site.

Real Geeks tracks all activity on the website, like when a user searches or likes a listing, and uploads that information in contact profiles on their CRM.

The dashboard is simple and offers email drip funnels, mass marketing tools, and built-in SMS texting, so if you're working on your own they can help you stay efficient.

Another great advantage of Real Geeks is their lead capture tools, especially their home valuation landing page, to capture selling leads.

Like Zillow or Realtor.com, the tool is built into your website, and visitors can enter their contact information to receive an estimate.

They also offer market reports tailored to specific areas, which are great lead magnets.

What differentiates Real Geeks from other website builders: Real Geeks ensures that your website should be highly trafficked, with a full suite of tools and unique features to help you along the way.

There’s a reason Real Geeks is so highly regarded by agents; it works.

Other Features: Custom lead capture forms, quick market report features, home valuation tools included

Best for: Solo agents looking to build their brand without tanking their budgets.

Best Real Estate Website Builder for Teams: CINC

Top Features: Full-service, fully integrated systems with targeted marketing tools, team management tools

Why I chose it as the best real estate website builder for teams: CINC offers performance, simplicity and convenience in your IDX website.

Designed by high-performing agents, it’s an all-in-one solution that delivers a slick, customer-facing experience ... .sure, but it’s also a powerful marketing platform that can generate free and pay-per-click leads plus nurture them through behavior-driven follow-ups.

Their IDX listings presentation, lead generation, and nurture all work seamlessly without agents having to stitch all the pieces together. They keep Teams working together like a well oiled machine.

They mostly source their leads from Google and Meta (Facebook and Instagram). Lead generation is hyper-local and takes full advantage of technology to provide you with quality leads and data.

I love that CINC offers a host of automated tools for you and your team, including automated email and text campaigns. Plus, you’ll get smart suggestions after every communication you have with potential clients as well as former clients on the best ways to convert.

There’s also ListCast, an AI tool that advertises targeted, personalized recommendations to potential leads.

Another cool thing that our testing showed, is that their Seller Suite gathers insights into seller opportunities to help you improve contact and close ratio with seller leads.

Plus, once they’re captured, you’ll have automated follow-up, which includes a welcome email, home value report, and more.

CINC makes it easier to facilitate collaboration and increase productivity as a team.

They have automated lead routing to pair new leads with the right agent. And, they have the added benefit of a feature-rich backend that includes agent accountability and intelligent team management tools.

Activity tracking is simple across channels and team members.

CINC also offers the PROLINC Referral Network, which includes every CINC user in North America. So you can receive referrals from other agents in different locations. PROLINC provides you with referral leads who are ready to convert.

It’s a worthwhile investment for teams looking for an all-in-one platform to convert paid leads. While subscriptions can get expensive, their multiple lead sources and team management tools can help busy teams streamline their approach.

There’s no better option for small teams looking to increase their lead generation, conversion, and sales. It’s also perfect for teams looking to scale their business with a great ROI.

My ultimate fav, they have a Guaranteed Sales Program which provides teams and agents a risk-free return on their investment by guaranteeing closed transactions.

To determine this, CINC has built a proprietary Conversion Playbook and Success Program that clearly explains what teams and agents have to do to succeed.

If, while following the program, you or your team doesn’t close a minimum number of transactions in the first year, CINC will continue providing the platform for free until those transactions happen and the investment is recouped.

What differentiates CINC from other website builders: In addition to being an easy tool to learn, CINC also offers Agent Advice customers $3,000 in free leads to first year users. That is 300-500 free leads for teams & agents in their first year using CINC.

Other Features: Easy management tools, configurable layouts, easy to set up

Best for: Teams & brokers with a large budget

Best Value Real Estate Website Builder: AgentFire

Top Features: Hyperlocal focus, solid integrations

Why I chose it as the best value real estate website builder: If you’re looking to build a local brand image, AgentFire is a great solution for you.

They offer a WordPress-based real estate website builder that has tons of features geared toward targeting a hyperlocal community. Best part is, it’s very affordable. You’ll get quite a bit of bang for your buck.

With AgentFire, you have three real estate website builder options: custom, semi-custom, and “Express Setup.”

With custom, you can build and customize your website using their easy site editor.

Semi-custom offers three starting points for you and dedicated designers to customize for your brand.

And the Express Setup plan will get you a website that’s ready to go in 48 hours, all designed based on your answers to a few questions.

Their websites fully integrate with your preferred CRM, too.

The biggest advantage of AgentFire is its hyperlocal focus. Home Junction provides site visitors with data about local communities, such as average sale price, local schools, and even restaurant reviews provided by Yelp.

Then you have the ClickMaps add-on, which allows you to design a map that takes users to specific community pages. Plus, their property listings are powered by Showcase IDX. You can get a 3-month free trial of the Home Valuation tool too.

AgentFire has other features we didn’t know about prior to our testing, too, like integrated landing pages and lead magnets. They even have a CTA system that has a chat tool and opt-in pop-ups.

What differentiates AgentFire from other website builders: If you have some extra room in the budget, there are plenty of other paid add-ons, called Power Ups.

These include a home valuation tool, a logo generator, ADA Compliance tools, and copywriting services for web pages and blog content.

To sum it up, AgentFire offers a hyperlocal website with plenty of features for a reasonable price point.

Other Features: Advanced SEO settings for better keyword rankings, easily create unique content for the areas you serve

Best for: Solo agents on a budget

This is a list of the best sites for creators that we have put together after a detailed review. It is important that you choose according to your immediate and long-term interests. And you? Have you thought of any?