Frequently Asked Questions (FAQs) about CRM systems

Who uses CRM software?

Real estate professionals looking to improve their lead management and create seamless, personalized customer experiences often turn to CRM software.

While some new agents initially manage leads and customer relationships using basic spreadsheets, as their business expands, manually managing these ever-growing lists can quickly become unwieldy, resulting in loss of sales prospects.

A CRM system provides valuable efficiency and robust data storage capabilities, simplifying the task of monitoring extensive databases of prospects and customers.

Why do real estate agents need a CRM?

A CRM system is a great solution for real estate agents, becoming the manager of communication and activities involving prospects, potential clients and customers.

By centralizing all contact information and communication history, it allows agents to seamlessly convert new customers while re-engaging with previous customers to foster long-lasting relationships and generate repeat business.

It is an indispensable tool in today's competitive real estate market, because it provides agents with better organization and productivity.

How do I choose a good real estate CRM?

The ideal real estate CRM system should be tailor-made for the real estate sector and offer perfect functionality to improve communication work options with potential clients.

It should incorporate easy-to-use communication tools as well as efficient lead channel and contact management features.

It is essential to ensure that the CRM you select is designed specifically for the real estate industry and perfectly aligns with your unique needs and requirements.

How much does a real estate CRM cost?

Real estate CRM prices run the gamut, from as little as $20 a month to over $1,000 a year. They often depend on the number of users you want to have on the platform.

Fortunately, most of these options offer free trial periods, allowing you to carefully evaluate which solution best suits your needs before committing.

Does a CRM require a large investment in IT?

There is no need to allocate significant resources to physical IT infrastructure or employ IT staff for CRM management.

Many cloud-based CRM solutions are aimed at people with limited IT experience. A multitude of CRM options are offered as software as a service (SaaS), allowing you to pay only for your use and giving you the flexibility to discontinue use whenever you want.

What integrations are most important when choosing a real estate CRM?

When choosing a real estate CRM, certain integrations are crucial to improving the functionality of your system.

MLS integration is leading the way, allowing you to access and display property listings directly within the CRM.

Additionally, email and calendar integrations ensure seamless communication and scheduling, while document management integrations with cloud storage services are great for storing contracts and property documents.

Social media integrations help maintain a strong online presence, and marketing automation is essential for targeted marketing campaigns.

Mobile app and accounting software integrations are also important.

On top of that, customer support and lead generation integrations can enhance CRM capabilities, ensuring a comprehensive and efficient property management system.

Making the decision of which real estate CRM to go forward with when growing your business is an important decision, as it can have a profound effect, for better or worse, on your success.

It is advisable to do some research before starting.

A big advantage of dealing with software companies is that they usually offer a free trial on the website.

We recommend selecting the top two or three tools you would like to use and booking a demo.

Take this opportunity to enter some leads (whether real or test) and play with the interface, customization options, etc. A trial period can help you feel more confident before choosing the definitive CRM.