Numerous studies have shown that a professionally staged home sells at a higher price and much faster. While it's hard to pinpoint the exact value added to a property through staging, depending on factors such as listing price, the number of rooms staged, and the quality of furnishings used, it can potentially increase by up to €100,000 for luxury properties. Sellers are also more likely to achieve their asking price when a home has undergone a makeover with high-quality furniture and décor, enhancing its perceived value. Conversely, a property that lingers on the market for too long may give potential buyers the impression that something is amiss.

Home staging, a real estate marketing technique, involves preparing a home for sale or rent to make it more appealing and increase its market value. This process includes decluttering personal items and distractions, organizing and cleaning spaces, using attractive furnishings and decorations to highlight the property's potential, and enhancing its curb appeal. Minor improvements like painting walls, fixing leaky faucets, or replacing worn-out fixtures may also be part of home staging. The ultimate goal is to create a neutral, inviting atmosphere that helps potential buyers envision living there, thereby boosting their interest in the property.

• Benefits of Home Staging

• Creative Home Staging Ideas

• Impact of Home Staging on Sales Time

Benefits of Home Staging

Applying home staging can yield the following specific benefits:

Increase in Sale or Rental Price: Homes that have undergone staging sell between 65% and 85% faster.

Reduced Time on Market: Staged homes sell between 1.19 and 0.36 months faster compared to those that have not undergone staging.

Avoidance of Price Negotiations: Staged homes sell at a higher price and with fewer negotiations.

Attracting More Buyers: 82% of potential buyers envision the property as their future home when staging is applied.

Increased Online Viewing: 41% of potential buyers are motivated to make physical visits to properties they saw online (those that underwent staging).

Home staging is a strategy different from the typical price reduction approach, requiring no significant financial investment.

Creative Home Staging Ideas

Consider implementing these creative home staging ideas to make a difference:

Depersonalization: Remove personal items and distractions to make the house feel more neutral and inviting.

Lighting: Maximize natural light and add ambient lighting to create a cozy atmosphere.

Decoration: Use attractive furniture and decorations to highlight the property's potential and help buyers visualize living there.

Exterior Enhancements: Don't neglect the exterior. Ensure the lawn is mowed, flowers are planted, and the entrance is welcoming.

Pleasant Scents: Use subtle air fresheners or bake cookies before an open house to create a warm and inviting atmosphere.

Key Staging: If possible, consider staging the house with attractive furniture and decorations to highlight its potential.

High-Quality Photos: If advertising online, high-quality photos are essential to attract potential buyers.

Clear Information: Provide clear and detailed information about the house, its features, and benefits.

Home staging can help sell a house by making it more attractive and increasing its market value. By utilizing creative home staging ideas, the property's potential can be highlighted, attracting potential buyers.

Impact of Home Staging on Sales Time

The impact of home staging on the sales time of a house can be measured through various indicators, as mentioned in the following links:

Sales Speed: Homes that have undergone staging tend to sell between 65% and 85% faster than those that have not been prepared in this way.

Buyer Attraction: Home staging can attract a greater number of potential buyers, resulting in an increase in property visits.

Online Viewing: Home staging can influence the decision of potential buyers who view the property online, leading to an increase in physical visits.

These indicators demonstrate that home staging can have a significant impact on the sales time of a house, accelerating the process and attracting a greater number of potential buyers.